January 26, 2012

The NBA launches 2nd annual Dribble to Stop Diabetes

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Dribble to Stop Diabetes is a national multimedia campaign designed to raise awareness about diabetes prevention and management, and to encourage basketball fans to live an active, healthy lifestyle.

Dribble to Stop Diabetes was started in 2011 with the involvement of the campaign ambassadors: Walt ‘Clyde’ Frazier (family history of type 2 diabetes), Chris Dudley (type 1 diabetes since 1981 and founder of the Chris Dudley Foundation), and Alana Beard (grandfather had type 2 diabetes).

Dribble to Stop Diabetes, a program of the NBA in partnership with Sanofi US and the American Diabetes Association, launched a new Public Service Announcement featuring its four new program ambassadors: Carlos Boozer of the Chicago Bulls, Tamika Catchings of the Indiana Fever, NBA Legend Bob Lanier, and New Jersey Nets head coach Avery Johnson.

One of the events held last year was the WNBA FIT Dribble to Stop Diabetes Clinic. During the clinic, WNBA players motivated the  kids to make fitness a part of their life. More than a parental warning – the Dribble to Stop Diabetes campaign wants the role models to plant the seed with the hope that it resonates with the kids.

As part of the campaign, NBA, WNBA and NBA D-League teams will host Dribble to Stop Diabetes in-arena nights featuring educational materials for fans, on-court activation and PSAs. Dribble to Stop Diabetes clinics will also take place during the 2012 WNBA Finals. If you’d like to attend one of the clinics, please check the schedule to see when the Dribble to Stop Diabetes will be in your area.

When you have an influential group of accomplished and respected athletes speaking on behalf of a great cause – you should listen. The American Diabetes Association and Sanofi US have partnered with ideal advocates for diabetes awareness. After all, they do suggest if you are at risk of developing diabetes – get checked and take diabetes out of the game!

Visit Your Diabetes Health for more resources about health.